‘Blogger Outreach’: essentially a fancy term for PR’s and agencies contacting bloggers for sponsored posts. The term’s getting increasingly thrown about marketing agencies, as blogger form an increasingly larger part in promoting products or services by companies and businesses. The large reason being is because people turn to bloggers for ‘authentic and honest reviews of products’ – as quoted by consumers themselves. People trust bloggers firstly because they are more humble than large organisations and newspapers. There’s more trust as bloggers are seen as more relatable and ‘down-to-earth’.
Hence why they are now starting to pop up on the covers of Cosmopolitan.
REPLY TO EMAILS:
This sounds so ridiculously obvious, but you would be amazed at how terrible bloggers can sometimes be with this one simple thing. Yes, I understand you are busy, that’s completely fine. But please do check your emails once in a while. Maybe I’m far too old-fashioned, but it is honestly one of the most frustrating (and in my opinion, rude) things you can do to us. Even a ‘No Thanks’ email is appreciated from me anyway. I always personalise my emails and I never send out batch emails, so don’t be rude. A lot of people say it’s because they receive too many emails, but a few big bloggers (100k), who aren’t full time, have taken the time to reply to me.
WE DO MONITOR YOUR SOCIAL MEDIA:
A good PR looks at how much a blogger interacts with their followers, which (online) communities they are part of, and their general perspective on things. Personally, if you want to write a tweet about how painful your period is, I’m not going to be bothered or any other personal details. But if you start arguments over twitter, by that I mean nasty ones that are degrading to others. I will not be contacting you, because not only is it immature, but a brand does not want nasty individuals representing their company.
BE HUMBLE, BUT CONFIDENT (NOT BIG-HEADED):
‘Can I have free stuff?’ This does sound out of some ridiculous blogger alternate universe, but people do genuinely ask that. The answer is no. I am a big believer of mutually beneficial, long-term collaborations with bloggers. Ones where we can build-up our profiles mutually. If you don’t offer me anything, I will not do the same for you.
SOCIAL MEDIA FOLLOWERS MATTER… TO AN EXTENT:
I consider myself a pretty alright person. Whilst, yes, I contact mostly bloggers with large followings (for a company with 18K followers, I aim for 18K+ on Twitter). The thing is, I have also contacted a few bloggers with less than a thousand followers on twitter, depending on circumstances and whether I admire their blog. Whilst social media followings do matter, I also see potential in blogs to build them up. I also like to embed myself in the blogging community to see how active and influential they are within it, involving myself in link parties on Twitter etc.
My job is made easier by bloggers contacting me. If you can make my job easier, then I’m game. At the end of the day, PR’s are just everyday normal people, any arsey ones as a blogger anyway, I wouldn’t particularly want to work for. Whether you have a small following or a large one, I am always open to suggestions from bloggers (such as collaboration giveaways, posts etc.).