In DJ Khaled, Weight Watchers have got the most inspiring influencer possible to be the face of their brand. The DJ, record producer and social media DON has teamed up with the weight loss brand in order to appeal to male millennials.
Those that don’t know DJ Khaled for his extremely successful music career will be familiar with his notorious social media feeds. His candid videos which offer motivational prose and fascinating insights into his life make him a person which is relatable as well as a person to aspire to be; the perfect ambassador for a brand like Weight Watchers.
WW’s strategy has focused on Khaled vlogging his progress, showing the ease at which the programme can be carried out, how quick weight loss can be achieved and this hilarious Facetime conversation with his chef Melissa about what’s on the menu.
If you look at the qualities which go into making the perfect influencer – likeability, passion, engagement, authenticity, marketing awareness, a sizeable audience – Khaled has all of that and then some.
It looks like WW’s influencer marketing will see a serious ROI, too. Coupled with their Oprah Winfrey partnership, this strategy has been projected as “topping $2 billion in annual revenue by 2020.” Their stock went up 17% on the 7th February after already being up 42% in 2018. And they’re now looking for a similar brand ambassadorship in the UK.
Despite the recent shift from brands towards micro-influencers, this move is proof that a bold investment can pay off tenfold.
We can’t wait to see what 2018 holds for influencer marketing trends. Are you thinking about using influencers for your brand? Lucky for you, we’ve got the best of the best! Have your pick of the bunch over at our influencer page. From micro to medium, to mega, our influencers can create campaigns for your brand like you’ve never seen before. Get in touch and let’s change the game, starting with you! 0161 222 3450 https://staging.engagehub.co.uk/contact/