LGBT+ people have taken to the streets this pride month in style. This means that colour, creativity and social campaigns are filling country after country. What has made this year’s pride particularly special is the number of events, laws and legislations there are to celebrate.

Marsha P Johnson

This year, more than ever, people have been honouring the memory of Marsha P Johnson, a trans woman of colour who threw the first brick at stonewall and who is regarded by many as being the founder of Pride. Marsha was a great woman renowned for her bravery, character and passion to better the lives of queer people. From then to now, Marsha is still remembered and revered. This month NYC pride remembered its founder.


Here in the UK the story hasn’t been any different. From prides to the Manchester day parade there have been recognitions of Marsha here, too. (photo of the Proud Trust’s Manchester Day Parade)


What’s happening worldwide?

We know our world is an ever changing place and that means that there is a lot of doom and gloom. This year, however, we want to share the positives:

Ireland has just celebrated 25 years since same-sex sex was decriminalised. (The first openly gay member of the northern Ireland assembly has also been appointed)

In the US a day marking the anniversary of the stonewall riots has been established, aptly named “Stonewall Day”.

And an 96 year old gay man has just celebrated pride for the first time in his life.

Worldwide Pride

LA’s Pride Music Festival went off without a hitch, too. Thousands gathered to celebrate the unique lives that make up the LGBT+ community.

WEST HOLLYWOOD, CA – JUNE 09: A participant is seen at the LA Pride Music Festival on June 9, 2018 in West Hollywood, California. (Photo by Chelsea Guglielmino/Getty Images)


Revellers pose in front of the Coliseum during the Gay Pride Parade in Rome on June 9, 2018. (Photo by Vincenzo PINTO / AFP) (Photo credit should read VINCENZO PINTO/AFP/Getty Images)


In this Sunday, June 3, 2018, photo, people carry a flag during the Utah Pride parade in Salt Lake City. Salt Lake City police are looking for leads after a man was allegedly attacked while trying to defend two gay men being chased after the Utah Pride Festival. (AP Photo/Rick Bowmer)


A participant looks through balloons during the 11th Gay Pride Parade in downtown Sofia on June 9, 2018, as gays, lesbians and transgender people march through Bulgarian capital to protest against discrimination against homosexuals and improve their integration in the society. – Thousands of people took to the streets to support LGBT rights in cities across Europe on June 9, 2018, with marchers waving rainbow flags and condemning discrimination in all its forms. (Photo by Dimitar DILKOFF / AFP) (Photo credit should read DIMITAR DILKOFF/AFP/Getty Images)

What makes pride great?

So what does make pride great? If not the real life community, it’s the online one. The effect social media is having on laws and communities across the world is phenomenal. Support for marginalised communities grows daily. Social media is providing people with a platform for awareness and for change. Brands are getting in on it too!

It seems that Pride isn’t just for people. Brands like Smirnoff, Game of Thrones, and even Converse have been doing their part this month. Converse’s wide range of footwear is just what you need to make a big entrance at your very own parade this year. 

If shoes aren’t your focus then you might want to consider Madewell instead. They have incredible shirts made to fit every body, shape, and size. Their new range comes is limited edition but 50% of the money they get from the sales of this range are going directly to the Human Rights Campaign.

With London Pride coming up in July and Manchester Pride finishing off the summer this August, we know the festivities aren’t over yet. Which brand would you most like to see sponsor a pride event?

Got an idea about how your brand could connect with pride but not sure how you should go about it? Then you need the Engage Hub effect. Call or email us to find out what we can do for you.