Heard of Periscope? Not many people have, but this app has been tipped as a must-have for bloggers and digital marketers alike. Have you ever wanted to go to numerous fashion weeks, but the minor problem of the Atlantic is stopping you? Well Periscope transformed fashion week, making it more accessible than ever before.
Let’s be honest, there are so many social media apps out there. Snapchat, Instagram, Facebook, Twitter, Pinterest, Tumblr; it’s no wonder we’re all glued to our phones. Periscope showcases live video clips from around the world. The main emphasis being on how it’s LIVE. You can also engage with who’s potentially watching, ask questions, and the people watching can make live comments as the show is happening.
You could be sat in your pyjamas on a Sunday morning, with no intent on moving all day, aside from catching up on Orange is the New Black. But in New York, Marc Jacobs is hosting a party, invitations described as ‘Grace Jones butch realness’, and you can join in on your hungover Sunday morning state and he will never know the true state you are really in.
But it’s not just the afterparties that were ‘scoped’, parts of the catwalk were ‘scoped’ as well. Offering everyday people the chance to watch fashion week live. Not only is it a bit of a pain tuning into (any) fashion weeks, as you don’t know when it’s going to start, so a lot of the time you spend is watching Kimye’s North West screaming on the front row of Phillip Lim.
Periscope tunes into the highlights of each show, so you can get a quick ‘feel’ as to what Alexander Wang’s latest collection is all about. New York, Milan and London all joined in on the Periscope fun. Plus you can turn on notifications for certain weeks that you’re interested in. Periscope transformed fashion week for myself, but is it actually going to catch on?
In my opinion, this app isn’t really one for chatting to your friends, it’s not like snapchat. Periscope is much more tuned into professionals, using it for business, blogs, or official/exclusive events. Anybody and anyone can tune into the livestreams, unlike Snapchat, which makes it a great way of advertising. But that all relies on the idea that people will use it. In terms of finding streams within the app itself, it’s a slight pain, in terms of anything that’s relevant to you. This is unless it’s shared on your Twitter (and the people you follow) or you have chosen to automatically ‘follow’ them through Twitter in Periscope. In terms of finding people to follow through the app alone, that’s more difficult.
Periscope is a new app and it is unsure where it’s going to go in popularity. The app was fantastic for fashion week, and worked a dream for short live clips of the show. I tuned into Phillip Lim, Craig Green and Alexander Wang’s shows through Periscope and it made fashion week seem so much more accessible to everyday people.