Self Made?

Kylie Jenner has been in the news for almost as long as she has been alive. Her antics, unique behaviour and career all mean she is of huge interest to the public. But it wasn’t all her. Kylie’s career has been created through financial support and some guidance from family members, most of all from her momager, Kris. So when called Forbes out people were more than happy to tag along.


Throughout her life, Kylie has been looked out for and looked after by her siblings, all older than herself. When her mum came out as trans, her sisters were there. For breakups and even her makeup line, they were there. When Kylie was dreaming of and in the process of creating her own beauty range, they were there. No wonder people weren’t happy with Kylie being called self-made.

Kylie Cosmetics


Kylie is one woman worth over $900 million. She balances family, friends, modelling with running her cosmetics company and it seems she won’t be slowing down any time soon. Kylie started her cosmetics company with the help of family back in 2016 and used $250,000 of her own money earned through modelling to make the first 15,000 lip kits. They sold out in the first day of being on the market.  From $10 “Kyliner” (Eyeliner) to bundles worth over $300 this makeup mogul is making her mark. This started with her lip kits, inspired by a childhood insecurity of hers.



Kylie and her family are so popular that her influence is now (nearly) priceless. With a following of 136 million and a family with a total following of a billion it’s no wonder that her sponsored posts cost a sponsor $1 million. (well, it’s a meagre 0.01% of her net worth!). Kylie has been sponsored to promote Australian eyewear, makeup and more. What makes her the most valuable influencer on instagram? Well, there’s a lot to be said for having good connections. Family, friends and clever marketing play huge roles in her success. Her story sounds very inspiring, too; a young entrepreneur ready to grab life by the horns and fiery desire to come out on top. It’s everyone’s dream. Kylie’s story of insecurities and family issues also seems to have resonated with a lot of people especially young women.

Next Steps

Kylie is about to become a billionaire and her fans could not be more excited for her. She has achieved a lot in her short life and shocks and impresses us daily. As Kylie’s fame and fortune continues to grow we’re confident her family will too. In the meantime she has promised that her daughter, Stormi, will inherit the business “if she’s into it”.

Striving for success like Kylie’s? Find out what we can do for your brand by contacting us here. Got any thoughts about Kylie you want to share? Tweet us or talk to us on Facebook.