Barbie X Missguided’s long-awaited collaboration is here. Nostalgia and fashion meet in a glamorous line of pinks and neutrals. Missguided have taken a unique approach to marketing too; with incredible pop-ups and gorgeous displays in store…this is one of the many advertising campaigns to be admired.

These beautiful colour schemes are enough to entice anyone into the store but that’s not all! Their online campaign features slogans, a familiar range combined with every young girls dream… life-size barbie boxes.

Missguided seems to have brought the iconic doll back to a more artistic and intrinsically perfect state with human-size boxes just waiting for you to jump in.

This isn’t the first release of Missguided X Barbie either. Only last summer, a line was released which practically broke the internet! Within 24 hours literally every product was sold out.



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People are shouting praises for the brand. They love the colours, design and clothing range. Not to forget the fact that they can be their own Barbie in their own Barbie world.

Although the fashion statement is unique and one of a kind, some people haven’t been as confident about the line. Some people just don’t even get what the fuss is about.

Whatever the weather this is one campaign that’s sure to succeed and inspire more social campaigns across the internet in the future.